If donut-making is a 24-hour business, then the business of wrapping and revealing a donut at a morning press conference isn’t much less. The last text I received from the site where we were covering the donut came in around midnight, and by 3:25am I was getting ready to drive to Inglewood. 

The press conference was what every PR person wants – plenty of cameras, lots of excited people wanting to participate, mild overcast weather so speakers don’t have that ‘camera squint’, and a program that had quotable quotes and ontime presenters. Most importantly, at the appointed moment the cover came off the donut without a hitch.

Oh and it helped everyone’s mood that the donuts were free and delicious.