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Sacramento, California

June 1993

 


 
There were a few years where we regularly made our way to the portrait studio at Florin Mall for family portraits. The marketing plan of these shops was basic, but it generally worked.

The sitting was very cheap or even free. They would take several poses and print a large selection. When you went back the next day to look at the results, the sales person would try to guilt you into buying a larger package than you really wanted or needed. They knew parents would feel bad, knowing that any non-purchased prints would be tossed in the trash. How could we resist?